NOT ALL SOCIAL NETWORKS ARE CREATED EQUAL
Facebook, Pinterest, Twitter, Google Plus, and LinkedIn are all social networks, but that’s pretty much where the similarity ends. Most small businesses don’t have the time to invest in varying their messages to effectively communicate with each very different social network audience. So, some small business owners resort to using programs which duplicate the same content across all the networks to save time and effort, but that is not an effectively strategy. It should be a relief for you to know you don’t have to use all of the networks. You don’t need to utilize all the networks, especially as you’re getting started.

Now a quick disclaimer, the following suggestions may or may not be right for your exact business. These are just general rules of thumb for the average businesses. If you’re a B2C brick-and-mortar small business, then you probably wouldn’t need to worry about LinkedIn, Pinterest, or maybe even Twitter depending on how you use it. On the contrary, if you’re a B2B business, Pinterest or Facebook might not be a benefit. If you are an online-only business, and sell product directly from your website only, then Pinterest would be a great place for you, but Twitter maybe not work for you that well anymore. Finally, if you’re a comedian, then you will definitely want to focus on Twitter and YouTube, for example, because those networks will suit your brand and style best.

WHAT SOCIAL MEDIA IS…AND ISN’T
Social Media is a place to make connections with potential customers, and build relationships with them. Develop a strong connection and give-and-take. Listen to what your customers want, and give them what they’re asking for. Communicate with them as they want to be communicated with, and live in their world with them.

Social Media is not your billion person automatic storefront where you can expect to just post a few cat pictures then a sales link and expect the masses to come flocking to your website. The realistic expectation is that it will take some time and constant effort to build a strong following, then longer to build a strong relationship, then just a little bit longer to expect the steady stream of sales to begin.

MOST EFFECTIVE STRATEGIES
All that being said, there are ways to reap the benefits of social media before the long efforts come to fruition for your small business. The most effective strategies for more immediate ROI are below:

• FACEBOOK: Use highly targeted Facebook Ads to grow your following, and to direct interested customers to pages which can offer your product or service for sale (aka “landing pages”). You can target by age, gender, interests, or any other demographics which help you reach your exact audience. Don’t worry about clicks. Worry about conversions (aka did people buy something). Getting a lot of traffic to click isn’t as important as get interested people to click, because you’re paying for each click. Make it count.

• GOOGLE PLUS: Google Plus (as of right now) is great for SEO, and local businesses. Google says that links on their social network don’t contribute to positive search engine ranking improvements, but the evidence we have seen suggests otherwise. Either way, it can’t hurt, right?

• PINTEREST: If you are selling direct from your website, make sure you “pin” each and every item for sale on your Pinterest account. In the description, put in the dollar sign, because products Pinned with dollar amounts get clicked at a much higher percentage than those without dollar amounts. Pinterest also puts a snipe graphic displaying the price. Pinterest is very e-commerce friendly.

• TWITTER: Depending on your business, Twitter is wide open. There are a million and one ways to use the 140 characters-only micro-blogging network. Use relevant hashtags (#ThisIsAHashtag) to allow other Twitter users to find your Tweets and increase your followers. Twitter has a great deal of noise, so build decent connections by following those users who you can partner with and utilize each other’s followers.

• LINKEDIN: Make business partnerships and connections via LinkedIn. Also, if you’re a B2B company, then LinkedIn is your best friend. Get a paid account where you can message and interact with anyone directly, even if you’re not connected to the, and insist your salespeople do the same. For B2B, you need to constantly build new relationships, network, and get out there to build strong relationships and partnerships. Cold calling is working less and less, so jump on LinkedIn, take out some ads, and start making connections with the business owners and influencers who will end up being your best customers.

EMBRACE LOCAL (Bonus Tip): If you’re a brick-and-mortar small business, then make sure you’re signed up with Google Places (now called Google Local), Bing Local, FourSquare, and Yelp. Sign up with the largest location-based networks, and encourage your customers to “check in” when they’re at your business. This is free advertising. Also, search engines are becoming more and more localized, so making sure you’re signed up with all the location-based networks will help you get found easier even if your normal SEO efforts are taking a little bit to kick in.

Following these best practices will definitely get you headed in the right direction. Contact Us to help you create the most efficient and effective social media marketing campaign possible. We look forward to helping you grow your influence across social media!

Last week we were asked to return to the Marcielle Presents TV Show in Pasadena, CA. The first time we were there, host Marcielle Brandler and our very own Louis Tanguay sat down for a 22 minute segment on Small Business Marketing. You can view that entire interview on our YouTube channel. This time, we were helping out Marcielle with a brand new article for her show’s website, entitled “Understanding Facebook Marketing.”

Check it out here, and let us know what you thought in the comment below!

Have you ever wondered why your automated posts aren’t getting the results you want? How about when you post the same piece of content on 10 different social networks, and there’s no bump in your website traffic? What’s going on? Does Social Media NOT WORK? I’m here to give away a Social Media Marketing secret that’s will be pretty obvious once I divulge it, but yet most marketers and Small Business owners don’t take the extra step in their strategic thought process to get to it.

Here it is: Each different Social Network has a different personality, and once you know how to address that particular personality, you’ll start seeing better results almost immediately. It’s like you’re trying to play basketball like you would play football, and drawing up basketball plays for a soccer game. While all of these are “sports,” you don’t approach each one with the same philosophies and strategies. Just like you can’t communicate with a rocker, a yuppie, a geek, and a cowboy the same exact way and be just as effective, you need to know your audience. You might even be speaking to a geeky cowboy, but you’ll talk differently if you’re at the rodeo with the same person than you would if you were at Comic-Con. I digress, but you get the point. Let’s talk about each of the Big 5 Social Networks used in business right now, and how to best communicate using each.

1. FACEBOOK

Facebook is the Big Boy on the block. Everyone has a page on Facebook and everyone is mesmerized by the potential of having all 1 billion Facebook profiles as their clients and customers. Hold yer horses right there. Facebook users are mostly not interested in your company. At least not in the “buy now” and direct sales/e-commerce kind of way.

When people sign on to Facebook, they want to see what their friends are up to, how the baby is, what’s Fido gone and done now, or what their crazy brother-in-law is posting now about whatever the political topic du jour is. What are the two things Facebook users constantly complain about? Privacy issues number one, of course, but the second biggest complaint are the ads and worrying about Facebook starting to charge money for something people use 6 hours a day on average and connects them to their entire social circle and have used completely free for years now…but I digress.  Facebook is essentially best for B2C companies. If you are a B2B, you’ll be better off on LinkedIn, but that doesn’t mean you should ignore the biggest social network going right now. Just proceed accordingly and strategically.

To use Facebook most effectively is to do two simple strategies. First, is to take out some Facebook Ads which are heavily targeted to your exact customer and get more people to Like your page. Second, is to get your current customers to like your page so you can do the most important thing you can do on Facebook: build a strong relationship with them. Think of Facebook as mostly a publicity and customer relations tool. Post high-value, highly interesting content which your exact customers and target market want to see, and you’ll start building that relationship and trust. Then, when potential customers are ready to buy a product or service that you sell, you’ll be top-of-mind and the one they call…because you’re now essentially like one of their other friends. You’re trusted, friendly, and “there for them.”

2. TWITTER

Twitter is an interesting little beast. It’s widespread usage tells you that it’s incredibly popular, which it is, but it’s effectiveness in driving conversions and sales is sinking faster than the Titanic with Billy Zane on board. This past year, a whopping 0.2% bought through Twitter links. That’s zero-point-two percent. Want perspective? E-Commerce sales went up 17%, and 24% of all retail site traffic came from smartphones and tablets through Email Marketing efforts. So, what’s it good for? Absolutely something, don’t you worry.

Twitter is great as a place to learn about other things, things that are “trending” and what is making the rounds. Many journalists and writers use Twitter for the links that are posted. Professionals use it for the same reason. Twitter can drive traffic and awareness to your blog and website. From there, you capture leads, and go through your conversion process.

The best practice for Twitter, because there is so much noise on the network, is to get an account with a scheduler like HootSuite, TweetDeck, or whichever one works best for your tastes, and schedule out posts during peak hours (varies for industry, but it’s basically work hours in the mornings and weekends). Since many professionals use Twitter for professional reasons, there are your best chances to get your links clicked on.

Schedule out a few of your blog posts every day, and it’s OK to recycle and repeat on Twitter because of all the noise and constant Tweeting. Just don’t schedule the same exact post over and over again every hour for three days straight. Mix it up a good amount. Don’t forget to use hashtags that your potential customers and journalists who might write stories about you might be using to find your links and Tweets.

3. LINKEDIN

When you sign on to LinkedIn, are you interested in seeing your co-worker’s dog wearing a scarf and sunglasses? No. However on Facebook, you might “Like” the photo if it was funny or cute enough. LinkedIn is all business. Now, that doesn’t mean be a stuffed suit robot, but it does mean to keep it professional or at the very least “business causal.” Don’t say or post anything on LinkedIn that’s too personal, TMI, or something you wouldn’t say at a business networking function. Because that’s exactly what LinkedIn is…a business social network.

Join a few groups, engage in conversations, and make some good B2B connections. You can also use LinkedIn to get referrals from colleagues and those in your networks when you’re looking to make a few new hires. Post some great ideas for those in your target market and remember, it’s still social networking so if someone asks a question don’t be “that guy” who just immediately tries to close a deal right then and there. Help the person, answer the question, follow up, build that relationship. I see so many poor social networkers jump on LinkedIn and start blasting groups with their pitches and trying to get people to buy something. Just relax, nurture the relationship and you’ll do just fine.

Last thought, make sure your business has a business profile on LinkedIn and take out some LinkedIn advertisements if you’re a B2B company. They have started to embrace advertising on their network and so you should as well.

4. PINTEREST

Pinterest is all about pictures, ideas, and visuals. If you’re a writer, you may have a problem gaining traction on Pinterest. Even a photographer or a graphic designer, someone who’s very very visual and so is their service, might have issues because of the average Pinterest mindset. Pinterest is basically an “ideas board.” People see things either on Pinterest or elsewhere online and they “pin” that graphic to their online “pinboard.” However, a photographer is going to get “repinned” way more than they’re going to get calls for work.

Pintest for business purposes is very much a B2C tool and very heavily effective with e-commerce sites with shopping carts and a good number of product to sell, and new products which are added to the stores often. The Etsy crowd were the first ones to start seeing monetization, because it was a perfect marriage of both websites’ demographics and interests. With Pinterest, you can Pin every single one of your shopping cart items to your Pinboards, put your price and links back to the original shopping cart item,and there you have it.

Pinterest users can search by price, item style, etc, and if you put your shopping cart item, with the price, and a link back to your website’s exact shopping cart item you’re displaying, then you’re using Pinterest properly for monetization of your e-commerce business.

Don’t have an e-commerce business? Then you can still get some traction with videos. Because Pinterest is highly visual, videos work great for business, because the Pinterest user can still watch a nice visual piece and learn something about your company, your services, your expertise, or especially learn something you share with them!

5. GOOGLE PLUS

I’m going to say something that most people aren’t going to like. I should say more Googlers aren’t going to like. The prime purposes, right now, for using Google Plus are for brick-and-mortar businesses and for enhanced Search Engine Optimization (SEO). Google Plus is still very new, and it’s morphing daily into more and more of an “all things Google, all in one place” kind of network as opposed to it’s own “Facebook competitor.”

If you’re a brick-and-mortar company (one with a physical location which customers and client can come visit), then you want to have a brand page on Google Plus. In addition to that brand page, you should have a Google Place page, and then merge the two together. Google is starting to call this “Google Local” with more frequency. This will help you with reviews, and help your business have complete information when someone around your area searches for your business and see the Google Maps picture with a bunch of pins from your competitors. Getting your Places and Brand Page merged to be one verified business will help you on your way to better local rankings.

Right now, Google hasn’t fully admitted this, but many SEO specialists swear that posting your blog posts on Google Plus enhance your SEO for the keywords contained in the title and content of that posted blog link. This makes sense, because Google would naturally want people to use their new Social Network, and what better carrot to entice us all than better rankings on their search engine results, right?

As more and more people connect their accounts, YouTube becomes more integrated, the new Communities areas start filling up, and you start getting used to Google’s social network, you’re going to use it more and more so you may as well jump on  there now and start getting familiar, because there’s a good chance it can be now just an important part of a piece of your marketing strategy, but an integral part in the near future. Hey, at the very least, you learn something new, right? How bad could that be?

6-ish. BONUS NETWORK: YOUTUBE

YouTube is a bonus one, because it’s not truly a “social network” but it’s more and more becoming one. Even though it’s heavily integrated with Google Plus, and it’s still a hybrid of search engine and video wasteland, YouTube is focusing more and more on profiles (even if they are connected to your Google Plus account), subscriptions and comments.

Your videos are starting to be ranked like websites are ranked. Not only is YouTube optimizing their search results like Google with keyword and title relevancy (which is owned and run by Google, so no surprise here), but User Engagement (amount people Like/Thumbs Up, Comment On, and Subscribe) is being counted more and more. When you start putting out videos regularly, and all of them start getting great engagement ratings, then all your videos (even the ones with poor engagement) will start ranking higher because you’re now viewed as a “trusted source.”

So, while YouTube is a hybrid of everything, it’s still incredibly important to your marketing strategies, especially since more and more videos are embracing video every year that passes.

So there you have it! Now, you’re ready to get to work! What’s that? We gave you too much work? That’s OK, because that’s what we’re here for. Contact Us and let’s talk about how we can help, or at least consult with you to help you figure everything out and get a plan together with you. You could always take our online marketing classes, too, which will help give you even more information and help…and the classes come with free consultations. Happy Marketing, and we’ll talk to you soon!

Circle Marketing’s Managing Director, Louis Tanguay, had the pleasure of writing a guest post on Susan Newman Design Inc’s blog about Why Facebook “Doesn’t Work” For Your Small Business. In this article, Louis explores Facebook’s EdgeRank algorithm, and how most small businesses don’t take full advantage of Facebook’s tools and communication features. Also discussed are the best practices for Facebook Marketing as well as key strategies to avoid due to their lack of effectiveness.

If you’re a small business owner, then this Facebook Marketing post is a must-read. It’s so good, we wish he saved it for our own blog, but c’est la vie. You can read the full article right here, and please be sure to share it to spread the word around. Enjoy!

Half the lights went out in the New Orleans Superdome, where the game was being hosted. Finally there was something exciting. Something different. While the network scrambled to get a grip of what was going on, a room full of smart advertising professionals and corporate executives had a brainstorm.

60% of people who watch TV multi-task with a mobile device in their hands. Either a phone or a tablet, most TV “watchers” are only half paying attention. Knowing this, and knowing with the network unable to execute exciting material during the prolonged blackout, Oreo executives were in the same room with a small team at their digital marketing agency 360i.

While GoDaddy was grossing people out with their Super Bowl ad, and Budweiser was making people cry with their “man loves his horse just a little too much perhaps” commercial, Orea released the Tweet which didn’t cost them millions and won the day…

This simple ad’s perfection was in it’s rapid release and timeliness. The ad was ReTweeted over 14,000 times, and the same image on Facebook received over 20,000 Likes. People then took to blogs to speak of it’s brilliance (hmm…like this one?) further enhancing the free word of mouth and buzz surrounding this free social media marketing “ad.”

Technically, no, the ad was not “free” because Oreo had a staff on call, and they were paying the digital agency to release posts during the Super Bowl, but when compared with the ad buys for the big TV ads, one would say Oreo was not only the big positive buzz winner of the day, but definitely won with the most efficient brand marketing, hands … er … cookies down.

What was your favorite Super Bowl ad this year? Comment below and let us know what you thought of this post and all the ads. Want an intelligent social media marketing campaign for your company? Contact us now, and let’s talk about how to get started!

First, let’s quickly go over the modern phenomenon, first. It’s viral video at it’s finest. It’s actually better than the typical viral video, because this one is 100% created by fans, it’s only 36 seconds long, and is as good and creative as the person doing their personal take on the video. The “Harlem Shake” videos feature a “normal” setting which explodes into utter chaos in which hilarity hopefully ensues. Before we describe further, let’s take a step back to this viral video’s very close cousin, the spoken joke, “The Aristocrats.”

“The Aristocrats” is an old joke which starts off with a family walking into a talent agent’s office. The agent asks, “so, what’s your act?” One of the family members (traditionally, the father) goes on about the most crazy, and usually vile and outrageously disgusting, acts that one could ever imagine a family performing together onstage. The crazier and more outlandish, the better the joke. After the joke teller is done with the act’s description, the agent asks what their act is called, and the father replies, “The Aristocrats!”

In the video meme version of “Harlem Shake,” the video starts off with a person dancing (usually with a mask or covered head) to the dubstep song, “Harlem Shake” by Baauer. The person is usually dancing in a room with other people around them. The people are completely oblivious (or uncaring) to the lone dancer. About 15 seconds in, when the “bass drops” in the song, there is a jump-cut and everyone in the room is suddenly dancing and going crazy. The wilder and the more outrageous…the better.

Similar to The Aristocrats joke, the beauty of the Harlem Shake meme is in it’s simplicity and completely unexpected sharp U-Turn into silliness. The video’s success, much like The Aristocrats joke success, is purely up to the creator and their creativity.

Here is the trailer for the 2005 documentary for “The Aristocrats” (some language NSFW):

Here are a couple video compilations of “The Harlem Shake” to get you familiar with the fun (some images NSFW):

And, as a little aside, the original version of The Harlem Shake video which inspired the memes actually doesn’t even follow the rules of the meme and is completely silly and has no point…like all things funny. Enjoy!

Comment below what YOUR favorite version was, or link in the comments below to your own version!

Scam Artist 1: The Web Designer
Most of the time a small business looks to hire a single “web designer,” it’s because there’s a perceived lack of budget available to spend on a larger and more expensive company. Even the middle companies who might charge a few thousand dollars for a website, or some online graphic/development work, seems too much. So, the business owner, or manager, looks to hire off of an outsourcing website by placing an advertisement asking for samples and rates. Most of the time, the business owner will get to choose from awful to horrible. And when they do find an aesthetically-pleasing website, then it was usually designed with the web designer’s goals in mind, not the client’s.

A common problem is a general lack of marketing knowledge. A designer doesn’t understand ROI, Conversion rates, usability (for the most part), Search Engine Optimization, or content creation. The web designer may also not be adept at developing efficient code, and may even use a template or CMS Theme “out-of-the-box” and hackingly tweak only what the client needs for the site/project to look like the clients’.

SOLUTION:
You should look for a company which has a small staff of experts, and whose work is consistent. Also, ask for references and follow up on those references. Asking to see links only tells you a small part of the story. You’re most likely not a marketing expert, either, so knowing how to break-down the effectiveness of each site given to you as links usually isn’t a tool in your toolshed as a business owner. And if you do work in the marketing department of your company, are you informed on the latest and most effective strategies and techniques out there? If you are aware that Google just changed their algorithm almost a year back to counter act link farms and aggregate websites, then you’re more informed than most.

Scam Artist 2: The Social Media “Expert”
When you meed a “Social Media Expert” then you probably have met someone who spends a lot of their time on Facebook and Twitter, and they feel that the hours they’ve logged in gives them enough usage hours and peripheral knowledge of how things works for them to try to get paid for it. Worse yet, if you ever meet a self-professed “guru” then run, don’t walk…and…if you ever meet someone who specifically claims NOT to be a “guru” without you even bringing it up, then run away even FASTER!

A common problem with Social Media consultants is that they aren’t familiar with PR/Publicity, Marketing and Advertising. Having a knowledge in these areas will help your Social Media message be more effective. Social Media is marketing your product, but it walks the fine line between pure marketing and pure publicity/PR. You’re essentially going to be starting a conversation with potential customers, and cultivating a strong relationship with them. You have to strategize your message effectively for your target market and understand who your customers are…from the type of income they make right down to the types of shoes they are likely to wear. You have to know your customers’ mindsets if you’re going to communicate how your brand, company, and/or product is going to help improve their lives in some way.

SOLUTION:
A honest to goodness true expert (or guru) will have case studies, metrics, and examples of what they’ve done for others. You should also ask your expert how they envision your company or brand being able to harness the power of social media, and what ideas they have for you, and how they will strategize your social media road map. When you begin working with them, after you’ve agreed to work together, then ask for specifics and documentation on how they will work for you, what results to expect, and how you can check their work periodically to chart the progress.

One note, though, to be fair, Social Media is the quintessential real life example of the old saying, “Good, Fast, Cheap…Pick Any Two.” If you’re going to get some Good results Fast, then it’s going to cost you in media buys, hourly charges, and affiliate partnerships just to name a few. If you’re expecting something to work Fast and Cheap, then the results are not going to be very good. For example, if you want 5,000 fans in three months for your Facebook Page, then expect a lot of fillers and unqualified fans usually gotten through trading “Likes.” Depending on the kind of business you have, this might be a decent tactic depending on the overall strategy. Finally, if you’re looking for something Good and for Cheap, then the great results will not come quickly. It will take time to cultivate good relationships while being frugal. Why? Because you’re going to have to keep the hours spend on the social networks down, or you’re going to have to invest a lot of time yourself if you don’t wan to pay others to spend the time doing it, just to name a couple reasons.

Scam Artist 3: The “SEO” Promise
This could be the biggest scam out there. The promise of “I’ll get you on the first page of Google in two weeks!” Anyone who says that, just tell them to politely leave you alone, because you know their game. They know that NO ONE knows the algorithm Google uses, much less be able to guarantee positioning on an on-going basis. There are billions of “first pages of Google,” and you can reach quite a few just with a specific-enough search.

For example, if you search for your own name, or your business’ name then you better be the first entry on Google, or you’ve got some work to do. Being first for your exact name should be easily achievable. The trick, however, is being first for an actual KeyWord and search phrase your customers will be typing into the search engine box to find you.

SOLUTION:
When looking for better search engine rankings listen to the “experts'” pitch. If they promise first page and first spot rankings for any KeyWord you wish, then they are not being honest. If they want to work with you to find the perfect and achievable “long tail” KeyWords which will help your customers actually find you by what you do and where you are, then you’re on the right track.

Also, you shouldn’t have to pay one penny more for organic search engine optimization. That means developing your website so that it’s optimized for prime display in the search engines, and ready for great rankings. Many scam artist developers, and one-person-shops will grab a WordPress theme, install it for you, and tweak some logos, colors, and text and send you on your way. That’s not going to help you. There are a certain base number of customizations which will need to be done on every site, by an expert, to help you achieve those amazing search engine result rankings you’re looking for.

In Conclusion:
There has been a lot of information here. As a courtesy to you for reading all of this, please give us a call with any questions and we’d be happy to help walk you through a few things which would help you out, and NOT give you a used car salesman pitch for your troubles. It’s our mission to help out, and make businesses more successful however we can, so just Contact Us today! Talk to you soon!

Facebook Timeline for Pages is coming to Facebook on March 30, 2012. Circle Marketing’s Louis Tanguay, teamed up with Broadcast Louder‘s Susan Newman to deliver the ultimate webinar on how to most effectively use Facebook’s new Timeline for Pages with the sole focus on maximizing your business and/or brand’s ROI and conversion cost efficiency.

You’re going to see strategies, ideas, and techniques in this Webinar which others simply aren’t doing yet. These fresh and new ideas, combined with the power of Facebook’s new Timeline for Pages’ abilities, makes this a must-see video for any and all small business owners and social media marketers of all sizes.

Circle Marketing can partner up with you and provide your business with the latest in Facebook marketing strategies, or if you have clients of your own we can do the work for you as a silent partner. This way, your clients can give you all the credit for their amazing success. Contact us now, and let’s start improving that Facebook Marketing ROI!

View Facebook Timeline Marketing Video – Part 1:

View Facebook Timeline Marketing Video – Part 2:

It’s a very exciting day for those who focus on the future of Facebook Brand Pages and what this means for doing business and acquiring fans on Facebook. Your Facebook Timeline Page is not a substitute for an actual website for many reasons, but it can be the most effective business tool you have other than your actual website.

Connecting with your Customers
The first thing to keep in mind at all times when entertaining the idea of using Social Networks for business is the same as real life…always have the utmost respect for your potential customers, their privacy, and their space. Just like you wouldn’t run up to a stranger and jam your business card in their face and shout “Call me and visit my website and buy something from me,” you shouldn’t do the equivalent on Social Networks. Yes, it takes a long time to establish a real relationship with someone, especially online, but Social Media is not the “get rich quick” scheme some would have you believe.

Converting someone you met on a Social Network into a paying customer could take weeks, months, or even years. Your goal isn’t to add a ton of people to your friends list or to try to make as many connections as possible. Your goal is to build quality relationships with people who can be a part of your network and eventually, when they’re ready and convinced of your value, become a paying customer.

Top 3 No No’s for Social Media:

1. Never tag someone in an ad or photo that they’re not in just to get their friends to look at it.
2. Never post a sales offer on their personal walls.
3. Never push someone to buy something (but you can invite them to check something out like your website, so long as you ask for their thoughts and feedback).

 Top 3 Best Practices for Social Media:

1. Always be respectful and interested in what the other person is about.
2. Engage people and ask them questions, their opinions, and speak to them about themselves.
3. Always ask for your connection to connect you with one of their friends, and not just adding that person for no apparent reason.

There could be an individual novel written about Social Media Strategy and Social Media Marketing (and there have been…many times over), so this is just a brief example of some of the ways you can use Social Media as a Small Business owner.

Action Item: How are you using Social Media today? Are you engaging with your network? Reach out to someone in your friends list, follow list, or network who you haven’t spoken with in a while, and touch base just to see how they’re doing. What other respectful ways can you communicate your services and products?

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Growing Your Following
There’s an old saying, which is still true to this day about everything. It basically goes, “Cheap, Fast, or Good. Pick any two.” This is so true in everything we do in life and in business. This also refers to growing your following on Social Networks. If you want to grow your followers Cheaply and Quickly, then the connections will not be very good, as you would probably just be adding a ton of people out of the blue and hoping that you catch a few great new customers. If you want to grow your followers Quickly and still have Quality, then you’re going to have to pay a lot (usually in advertising dollars) to attract the type of Quality followers Quickly. If you want to grow your following the right way (and most efficient way), however, Cheaply and with very good Quality, however, you’re going to be spending some time cultivating those relationships.

Don’t fret, though, because growing a solid relationship over time will increase the strength of that bond. When these customers who you’ve been respectfully adding value to their lives for a long time finally become paying customers, they are more likely to be long-lasting and loyal customers. There is a “Marketing Law” called the “Law of Reciprocity” which basically states that the more you give and give and give and add value to someone, the more they feel obligated to give back. Since we’re talking about business here, the “give back” in this case is to become a paying customer.

Action Item: What ways are you currently trying to grow your following? Do you have the money to spend to increase your numbers quickly and with good quality? Do you have the time and inclination to develop strong and solid relationships with your network throughout time? Would you rather just pay a highly-qualified Marketing Company with a great track record to handle your Social Media for you, while you work in and on your business?