What We Did:
• Branding • Website Design/Development • Social Media Marketing • Marketing Consultation • Marketing Collateral • Advertising: Print AdsThe Brief
Cake Studio is a nationally-recognized cake artistry studio near downtown Los Angeles. Mostly known for their exquisite wedding cakes, Cake Studio also receives constant oohs and aahs from their kids cakes, and specialty celebration cakes, as well. Cake Studio’s business was booming already. What they lacked was a solid and professional branding, website, and social media strategy. This is where Circle Marketing came in.
The Solution
Fortunate to work with an already-successful business presented a new challenge for us. Usually we’re working with businesses looking to get to the level Cake Studio was already at. This goes to show that all businesses, even if successful, can benefit from re-investment into the business by improving their brand, creating a new website, and hiring social media experts to maintain and increase their social outreach efforts.
The Results
The main goal of the brand was to convey the upscale elegance and artistry Cake Studio weaves into the creation of each and every one of their cake creations. We strategized a very clean site where the photographs showing the amazing Cake Studio works of edible art could take center stage. For SEO and viral purposes, we also added a blog and integrated different social media platforms together for maximum social impact.
Cake Studio boasts over 3,000 Facebook “Likes,” a very active Facebook page, and a growing brand new Twitter account. Circle Marketing strategizes social media posts and ongoing marketing consultation.
