The Client:

Krav Maga Alliance is an international organization of Krav Maga affiliate schools headquartered in Los Angeles, CA at Alliance Culver City. Krav Maga is the self-defense system created by and taught to the Israeli Defense Forces (IDF). Circle Marketing was hired by the head of both the Krav Maga Alliance organization, as well as the Alliance Culver City headquarters to handle almost every facet of their marketing. After finding success working together, a few other affiliate schools have also signed on to have Circle Marketing help them out in various ways, as well.

The Work:

With a monthly full-service marketing retainer, Circle Marketing is able to help the Krav Maga Alliance and Alliance Culver City with their monthly marketing requirements of Website Design & Development, Video Marketing (Commercials, Training Videos, Video Blogs), Advertising (Google Ads, Facebook Ads), Social Media Marketing (Content Creation and Management), and other Small Business Marketing needs such as Email Marketing, Local SEO & Directory Management, Photo Shoots, and Publicity, just to name a few more.

The Results:

Since working with the Krav Maga Alliance and a few of their affiliate schools, we have seen overall increases in traffic, conversions, Search Engine Optimization listings, and of course overall awareness of the international organization as well as the local schools. AdWords Click-Through rates increased, Social Media followers have tripled, and traffic has steadily increased in both volume and quality. We look forward to continuing to provide bigger and better success for the entire Krav Maga Alliance!

The Client:

Yoga Sol is a premier yoga studio in North Orange County. It’s a state-of-the-art yoga facility with highly credentialed instructors and decades of teaching and practice behind them. Yoga Sol came to Circle Marketing before the launch of their Northern Orange County studio. They wanted to be more than just another yoga studio. The goal was to be THE premier yoga studio with the newest equipment, highly credentialed instructing staff, and a growing clientele.

The Solution:

Since this was a brand new business, Circle Marketing needed to take the new Yoga Sol brand and help give it a voice which would help it stand out in the neighboring community. All marketing materials, whether they would be the website, print ads in the local magazines, or online advertisements, conveyed how Yoga Sol was different than “gym yoga,” or small hole-in-the-wall studios. Yoga Sol would be a place where one could practice their yoga in harmony and with a caring community and staff. Yoga Sol needed to make a big splash in their new community. To do this, they needed most of Circle Marketing’s services in order to make the impact desired.

The Results:

Yoga Sol quickly became recognized as one of the yoga studio leaders in North Orange County. Yoga Sol’s business keeps growing month over month and has already made large strides during their first year in business. Through regular marketing consultations regarding everything from conversions to acquisitions, Yoga Sol has seen their online traffic, social media followers, and foot traffic increase steadily. Yoga Sol has also given back recently with a special donation-only event which Circle Marketing helped handle the publicity for. This event received media attention from a daily news segment on KTLA 5, a two-page spead in the Orange County Register, and a write-up in Orange Coast Magazine. Their Email Marketing list is now over 1,000 strong, and growing. Their Social Media metrics continue to rise as well. This is only the beginning, but it’s already been a very successful beginning with a great company and a great marketing strategy.

Website Design

Video Marketing

Marketing Collateral

Social Media Marketing

The Brief

USC Football is the most popular University of Southern California Trojans football sports news website on the internet. Affiliated with both Yahoo! Sports, and Rivals.com, USCFootball.com is the place to go for all Trojan football news and information. USCFootball.com was looking for some help with graphics, photo editing services for game photos, as well as some branding and additional marketing assistance with their e-commerce website and video motion graphics.

The Solution

Circle Marketing provided a turn-key photo editing process which helped keep USCFootball.com website current and up-to-date with the latest USC Football stories, and supplemental news materials. Providing website graphics in-line with the existing brand would help keep the brand in unison with the USC team they cover. Finally, optimizing the e-commerce experience would be a strong move to building an additional and efficient revenue stream back to the company.

The Results

The e-commerce website, game photography, and video graphics all reach a very large fan base of loyal fans and alumni, which helps generate additional income for the website. The website graphics and e-commerce solutions have kept the fans happy and engaged with the content, and popularity was sustained even through two years of NCAA sanctions where the school was not eligible for BCS Championship consideration. Currently, now that USC Football is again eligible for BCS Bowl consideration, the website is at very high levels, and Circle Marketing is still working proudly with USCFootball.com to provide any game and supplemental graphics as needed. We are now also helping the management team with the newly-acquired Fresno State Bulldogs website on rivals.com as well!

Tiaras and Tacones Events is a special events planner in Los Angeles, which focuses on Quinceanera’s, Sweet 16 Parties, and Wedding Planning. Operated by Celia Barrios, Tiaras and Tacones is one of the biggest and best event planners in the greater Los Angeles area. Although Tiaras and Tacones Events was already successful in their own right, they knew their Yahoo generic template website just wasn’t going to give them the professional look and business growth enhancement they were looking for to get to the next level. They needed expert marketing advice and effective website design and development to make their goals a reality.

The Solution

Circle Marketing re-designed and modernized the Tiaras and Tacones website and branding, and helped them realize some additional revenue streams by way of offering Virtual Planning service,s and selling her own instructional E-Book. By offering these additional services and creating a modern and effective website for the company, they could then expand their business in ways they previously only hoped were possible.

The Result

Tiaras and Tacones is very happy with their website, and feel this is a new chapter in the growth of their company. They now have multiple revenue streams and more ways to keep the business growing and expanding, and no longer have to “sell” their services and professionalism as much. Their conversion rate has escalated just from the re-design of the website alone.

This Shirt Helps is a social good apparel company which allows everyone who buys a shirt to choose one of four difference causes to which a generous portion of the sale will go to a charity the purchaser has selected. This Shirt Helps was looking to expand their awareness in social media. They also needed some help with aligning their brand with all marketing materials so everything was one cohesive message.

The Solution

Circle Marketing helped provide This Shirt Helps with many different marketing strategies for both social media marketing and their website. Through utilizing all major social media channels, alongside the celebrity endorsements This Shirt Helps had acquired, we were able to leverage the popularity of actors, actresses, and other celebrities to increased engagement and awareness online.

The Results

The e-mail marketing campaigns Circle Marketing handled had the highest open rates and click-through rates of any other campaign the company had previously ran. Interaction rates and followers increased dramatically and achieved all-time highs. Quality of traffic to the website resulted in 15% more valuable traffic, monetarily speaking, than previously achieved through all non-celebrity and non-television marketing efforts. The company is poised for massive growth in 2013.

D.G. Lewis is an author who wrote a relationship book and workbook (“Healthy Relationships for Couples“) as a tribute to his dear deceased wife. They had the perfect relationship, even they they were seemingly very different people. After her passing, D.G. Lewis fell back on his professional analytical training and dove into hundreds of thousands of dollars worth of research to discover and create a system to determine what makes relationships outstanding. The challenge would be to do the tribute justice by creating a brand which would help communicate that perfect relationship and invite other to learn how they could experience that fairy tale love for themselves.

The Solution

Circle Marketing was humbled and honored to be asked to take on such an important project. Since not many potential readers would be familiar with D.G. Lewis, we initially went to work on the branding, messaging, and E-Book cover artwork to start with a strong identity and base. This project was more than just a book, it’s an entire system with exercises, videos, members’ exclusive area of the website, and also algorithmic quizes to help analyze where anyone’s relationship could be identified as an area of need. In order to be inviting, not intimidating, Circle Marketing chose to go with friendly language for the messaging, but not shy away that this revolutionary system was a “smart approach.” We felt that wrapping the formula in a warm and friendly shell would help increase conversions and ease people into the new effective system they were about to learn and apply in their own lives.

The Results

The E-Book and website was just launched, but sales have already been coming in. Circle Marketing is also handling all publicity and social outreach for the E-Book and brand, so we are starting to see movement, reviews, and increased website activity as well. We will keep updating these results as we have more information to share how we are continuously helping D.G. Lewis’ readers improve their relationships, through selling more E-Book and Workbook companions, as well as monthly Memberships to password-protected website material.

Shade55 is a 100% American-made men’s denim company out of Los Angeles, CA. Having a very experienced team with impressive previous credentials, this start-up needed a website, social media strategy, and marketing collateral to help them stand out in a crowded space, and have a solid foundation from which to grow as their business grew. Shade 55 needed an initial site to act as a home base for lead generation, as well as for establishing positioning and branding for the company in a crowded marketspace. Since Shade 55 just entered the denim market, they also needed to grow their fan base for the initial launch. The Shade 55 brand is 100% American made denim, and carrying this theme throughout all marketing materials and executions was a requirement.

The Solution

Circle Marketing and Shade 55 agreed that the first version of the company website would be built in WordPress to start generating some quality SEO and history, while being completely scalable for future additions and capabilities. For social media, we reached out to a pre-qualified range of targeted demographics to find prospective customers who fit well with the brand’s core identity.

The Results

Since taking over the Facebook page, we helped grow the Shade 55 Likes by over 250%, established a strategy for rewarding customers who signed up for the growing eMail list, and helped establish a solid blogging history for better SEO and eventual direct sales. Circle Marketing designed, photographed, and created the Shade 55 Summer 2013 Look Book which was presented to a major retail chain, which Shade 55 is now being sold in nationally.