What We Did:
• Social Media Marketing • E-Mail Marketing • Advertising: Google AdWords • Advertising: Facebook Ads • Advertising: Bing PPC Ads • Advertising: Banner Ads • Advertising: Print Ads • Marketing Collateral • Promotional Items Design • Website & Marketing GraphicsThe Brief
This Shirt Helps is a social good apparel company which allows everyone who buys a shirt to choose one of four difference causes to which a generous portion of the sale will go to a charity the purchaser has selected. This Shirt Helps was looking to expand their awareness in social media. They also needed some help with aligning their brand with all marketing materials so everything was one cohesive message.
The Solution
Circle Marketing helped provide This Shirt Helps with many different marketing strategies for both social media marketing and their website. Through utilizing all major social media channels, alongside the celebrity endorsements This Shirt Helps had acquired, we were able to leverage the popularity of actors, actresses, and other celebrities to increased engagement and awareness online.
The Results
The e-mail marketing campaigns Circle Marketing handled had the highest open rates and click-through rates of any other campaign the company had previously ran. Interaction rates and followers increased dramatically and achieved all-time highs. Quality of traffic to the website resulted in 15% more valuable traffic, monetarily speaking, than previously achieved through all non-celebrity and non-television marketing efforts. The company is poised for massive growth in 2013.
