The Circle of Marketing

Every Small Business, Brand and/or Product needs marketing. Marketing breaks down very simply to a combination of Awareness, Interest, Sales, and Referrals. This is called The Circle of Marketing™, and everything about “Marketing” will boil down to one of those key areas.

• Awareness: People must know your product or service exists.
• Interest: You have to make a compelling case as to why someone should be interested in buying your product, especially why someone should buy yours over a competitors.
• Sales: Marketing isn’t totally successful unless Sales increase.
• Referrals: These can come in the form of peer-to-peer recommendations, online reviews, or reading quoted testimonials on your website.

 
This all ties in together, and it’s the only way to hit all the points you need for long term and greater success. Our Process is efficient and effective. We analyze where your business is, and where you want to go. Our team of marketing experts will then help you along the path on your journey to success!

Small Business Marketing

Small Businesses rule the modern day! Never before in the history of business has the playing field been so leveled. However, most Small Business owners are so busy working in their businesses, that they rarely have the proper time allocated to work on their businesses, nor do they have the decades of marketing experience to know how to do it efficiently and effectively.

This is where Circle Marketing comes in. Since marketing is our specialty, we can help chart that course designed for the growth of your business through modern, efficient, and effective marketing strategies and techniques.

We specialize in Small Business Marketing, because we want to get Small Businesses working again, and moving forward. Why should all the “big boys” have all the fun and get all the customers? Here is a list of some of our Small Business Marketing Services:

• Marketing Plans & Strategy
• Website Design & Development
• Advertising: Online, Offline, and On-Air
• Video Marketing
• Social Media Marketing
• Branding: Logos, ID & Messaging
• Email Marketing
• Marketing Collateral: Brochures, Posters, Flyers
• SEO (Search Engine Optimization): Content Creation and Local Directories

 
If you’re ready to work with our team of expert professionals, then use the contact from on the left-side of this page, and Let’s Get Started!

What Website Design Really Is

“Website Design” is much more than just how a web page looks. The design of a site starts before there is even any pretty graphic design applied. The first step of website design is knowing your core customer and visitors. What is your visitor looking for, and how will you guide each individual visitor through each desired course of action? You need to design not just the visuals, but also the structure of your website to aid your visitors with their interaction with your website.

The True Purpose of a Website

The three most important qualities of a website is the ability to capture visitors’ information (Lead Generation), establish your expertise through quality content and information (Build Trust), and allow the visitor be able to use the site with ease (Usability). Without these three qualities, everything your website visitors do will be much more difficult for both them to find the quality information they’re looking for, and more difficult for you to have the honor of winning their patronage as a customer.

Hire Experts!

Here at Circle Marketing, our core web team have been building websites and businesses online since the mid-90′s, so we have as much experience with building a reputable, efficient and effective website as you’re going to find anywhere out there, and then some. So, stop wasting your time, money, and business’ reputation with amateurs. Contact us using the form on the left side of this page, and Let’s Get Started!

Make A Connection

First thing you need to do when making a Web Video is to make a connection with your audience. Most likely, your audience will be your clients, customers, and fans. Like any advertisement or publicity campaign, know what you want to get from the video. Know what you want your audience to get from the video. Plan a series of videos to help build familiarity, trust, and a connection with your audience so they’ll want to see more videos, and remember your company when it comes time to purchase a product or service which you offer. Your video can also show your expertise, and why you’re different (and better) than your competitors.

Provide Information and Establish Your Expertise

Through Video Marketing, you can provide your future clients with the information they’re looking for. Either your customers are searching for information on a product you sell, or looking for help via some How To videos, or, just looking to learn some new skills and techniques. Different videos can serve different purposes. Circle Marketing can help you decide which are the best kinds of Videos to add to your overall Marketing efforts for maximum effectiveness.

What’s Included When Circle Marketing Shoots Your Videos

Circle Marketing has full production and editing capabilities for your Videos. Whether you’re looking for a multi-purpose Commercial Advertisement to air on TV and the Web, or an introduction video for your website’s home page, or just a few video blogs to help you with Search Engine Optimization (SEO) and establishing your expertise, Circle Marketing has the writing staff, production crew, and editing/special effects artists to make your Marketing Video the best it can be for any budget, and definitely interesting and exciting for your customers and clients to watch!

Also Available: Still Photography

As an additional service, Circle Marketing provides our Small Business clients with professional still Photography services in addition to our Video Marketing services. Having professional photos shot of your business and staff helps you stand out from the crowd of competitors who prefer to use either poor stock photography choices, or mobile phones when it comes to taking pictures in and of your Small Business. Circle Marketing’s photographers can make sure you have the professional look to coincide with your brand message, as well as connect with your customers and clients.

We will take a look at your previous history with marketing and what sales figures you’re currently generating. We will then discuss your goals, and how long it will realistically take to get you there in easy, honest terms. The Marketing Road Map and Marketing Consultations will help guide you through every step of the process, offer advice and basic technical assistance, and stay with you through the duration of the marketing process if you so desire.

For this kind of service, there are individual expert consultants and large marketing companies offering packages five times more expensive (sometimes even higher) than Circle Marketing for the same exact service and quality Circle Marketing offers. It is easily the best offer for a Small Business owner who is willing and able to do their own marketing, but understands the need for expert guidance throughout the process to maximize results and return-on-investment.

Contact Us to discuss your needs, and we can get started today on building the business you want and deserve!

Connecting with your Customers

The first thing to keep in mind at all times when entertaining the idea of using Social Networks for business is the same as real life…always have the utmost respect for your potential customers, their privacy, and their space. Just like you wouldn’t run up to a stranger and jam your business card in their face and shout “Call me and visit my website and buy something from me,” you shouldn’t do the equivalent on Social Networks. Yes, it takes a long time to establish a real relationship with someone, especially online, but Social Media posts and followers are not the “get rich quick” scheme some would have you believe.

Advertising on Social Media

Some social networks, like Facebook, allow Advertising on their networks. These can be some of your best-place ads, because websites like Facebook allow you to target what people are interested in, where they live, their age, gender, and many other highly targetable information. Even though building trust and connecting with your social media followers takes time, you can see a quicker return with highly-targeted effective advertising placements.

Growing Your Following

There’s an old saying, which is still true to this day about everything. It basically goes, “Cheap, Fast, or Good. Pick any two.” This is so true in everything we do in life and in business. This also refers to growing your following on Social Networks. If you want to grow your followers Cheaply and Quickly, then the connections will not be very good (or even real live people), as you would probably just be adding a ton of people out of the blue and hoping that you catch a few great new customers, which may even get you banned if you did it in a spammy way. If you want to grow your followers Quickly and still have Quality, then you’re going to have to pay for it (see advertising above) to attract the type of Quality followers Quickly. If you want to grow your following Cheaply and with very good Quality, however, you’re going to be spending some time cultivating those relationships, building trust, and creating a bond.

Social Media is part advertising and part public relations. Use highly-targeted social media advertising to grow your followers quicker and to make immediate sales, and use your posts and content to build trust and develop long-lasting and very strong relationships.

Here at Circle Marketing, we can help you come up with a Social Media strategy and plan that’s right for your business and goals, administer your Social Media accounts and do the cultivation for you, or just help you get up and running with a customized Facebook Page and/or Twitter Page.

Small Business Branding

All Small Businesses need to establish a clear and concise sense of their Brand identity. Without a professional brand, your business will seem amateur, less professional, and less trust-worthy. Professional Branding will help you communicate your company’s image through strategic messaging and visual communications. Effective Branding which is well done will instill trust and help you beat out your competitors and win business and customers over others with less professional Branding. Effective Branding can help your business grow by understanding how to communicate your company’s benefits to your potential customers. Being experts in Small Business marketing, we can really help you find your most effective voice, brand, and help you communicate that most effectively to your potential customers.

Sports Branding

Like any business, Sports Branding conveys all the excitement and emotion to your fans and followers that they can expect to feel at one of your live events. Whether it’s a sports league, sports team, athlete, or local organization, all Sports teams, events, and venues require a competitive and spirited communication and visual style which illustrates the emotional impact one would expect from a high energy Sports Brand.

Personalities

Actors, Film Directors, Athletes, Politicians and any other Personality must also manage their own brand and image correctly. Knowing how to effectively communicate your personal Brand to your fans and followers is just as important to your career as customers are to businesses. With an effective Personal Brand, you can maximize your career and monetary efforts, and set up the near and long-term career options.

Product Branding

Each Product requires distinctive and powerful Branding to help separate it from the competition. Even if your Product is first-to-market, you’re going to want to set the bar high for all which come after. The stronger Brand, with the most loyal following, will win almost all the time.

When you are considering a Product release, or Product launch, we’ll help you consider how communicating that Product most effectively will create a successful campaign throughout the life of your Product.

Circle Marketing has the capabilities to help keep you up-to-date with the newest Mobile Apps for the latest iPhones, iPads, and Android phones and tablets on the market today and tomorrow. We can also help you with self-publishing magazines, eBooks, iBooks, and many other electronic distribution formats. All services meet industry standard guidelines, and are compatible with the latest and most up-to-date SmartPhone operating systems.

We will walk you through your idea for your App or published material, or even just help you come up with an idea. Then, we’ll map out a development and marketing plan to maximize your App’s impact in your industry and optimize the release of your App or published material for maximum consumer consumption.

What Is Search Engine Optimization?

Search Engine Optimization (or, SEO for short) is optimizing your website, and your website’s popularity and effectiveness, so search engines rank your site as most relevant for whatever search terms and phrases (aka Keywords) people are typing into search engine fields and searching for.

Search Engines are basically like “referral services,” so to speak. You enter what information you’re looking for, and Search Engines will return what they feel is the best and most authoritative “answer” to your query. There is no “magic wand” an amateur SEO company can wave and make you #1 on Google, Bing, or Yahoo for any desired keyword you like (be very cautious if anyone “guarantees” you first page results for “any keyword”). High-quality and long-lasting SEO requires a solid strategy which involves high quality and valuable content which readers will find as expert advice from an industry leader and worthy of them sharing via their Social Networks, Blogs, Directories, etc. If you would like to be thought of as an industry leader, then you will have to create industry leading information, advice and material. Circle Marketing is here to help you create this excellent content to maximize your value and rankings on search engines for the keywords which would be most efficient and beneficial for your business.

Neglecting an effective SEO strategy will require you to direct traffic to your site manually and expensively, either through promotions, advertising, social media, and/or publicity. There are only a few businesses which can afford to not worry about having proper SEO’ed sites. However, your business is most likely not one of them since those are the biggest companies in existence which spend millions of dollars on advertisements and publicity every year. If your ad campaigns don’t rival that of Coca-Cola, Nike, or Apple, then you’re probably going to want to make sure you have a properly optimized website to attract as many visitors as possible.

Website On-Page Optimization

It’s extremely important for us to first make sure your website is properly optimized for search engines, and remains up-to-date with the latest requirements for optimal search engine rankings. Circle Marketing will go through your entire website and place the proper search engine-friendly code such as Title Tags, META Descriptions, OG Header tags, ALT tags, proper targeted Keyword placement within the content itself…and many more geeky code type things. This is the first step of optimizing your website for future top rankings.

Local Search Levels The Playing Field

Don’t worry if you feel you can’t compete with the large corporations, because you can! Thanks to modern search engines and their algorithms which focus on location and a few other key features which determine value, a small Mom-and-Pop shop can be found right alongside the bigger retail stores with proper Local Search Engine Optimization. Never before has the playing field been so level. Take full advantage of localization features, location based directories, and local search engine pages to get equal footing (or even more favorable in some cases) alongside the larger companies who spend way more than the you do. With proper SEO, you can do it for a fraction of the costs, and Circle Marketing can easily help you with that.

Circle Marketing can get you listed on over 20-35 of the top Localized directories, and we can also optimize those directory listings to make sure all the information is correct, updated, and accurate.