Branding A Company for Strategic Growth
Designer and brand expert (and Google Analytics addict) Susan Newman started doing interviews about branding and positioning on her Branding You Better website. There’s a new one every few weeks or so, and they are incredibly insightful. Anyone interested in learning how to brand your business for strategic growth should read through a few of her brand interviews, and see how others who have been successful have done it.
The FedEx Logo – Branding At It’s Best
You have seen the FedEx logo before many times. You may have even noticed the tiny arrow hidden in there. You have seen the colors. Maybe you like it, maybe you think it’s boring, maybe you think it’s brilliant. I’m in the latter camp. I think, personally, that the FedEx logo is one of the best pieces of branding ever created. It’s my duty to explain why this is so amazing;
Branding and Marketing Differentiators with Lisa Steadman and WooHoo Radio [AUDIO]
Recently, Circle Marketing’s founder and managing director, Louis Tanguay, was asked to appear on Lisa Steadman’s WooHoo Radio Show! Lisa’s a ball of energy and excitement, and she’s always full of such useful information about personal and professional branding. Check out her WooHoo Radio show, and also her business website as well.
In their segment together (embedded below), Lisa and Louis discussed the Top 3 Essentials for websites to be most effective, and some ways every company can up-level their brand and kick their business into a higher gear.
10 Brand Visibility Tips for Small Businesses (or…How to Be a Big Fish in a Small Pond) – by Susan Newman
Today’s blog is a Guest Blog for Circle Marketing by Susan Newman, CEO, Susan Newman Design, Inc. Susan is also the founder of Broadcast Louder, which is a business learning website which features many webinars and classes by a number of experts in all areas of business. We are honored to have her write this post for our readers…enjoy!
What is Brand Visibility and how can you get it?
Each business has its mission and goals, but in order to achieve these, the target market of who you are trying to reach, need to find you. How can they if you don’t brand and market your business effectively, both online and offline.
Tag Lines, Slogans and Messaging…Oh, My!
You should develop a tag line/slogan for your business and/or brand. Your tag line should be more than a catchy saying. It should be a statement and reason WHY your customers should buy from you, trust you, and do business with you either in addition to your competitors, or (hopefully) instead of your competitors. It should be different, somewhat inspirational, and reach out to the emotions your potential customers feel.